Hype: The Eye-Fi Pro X2

Featured, Tech — By Mike Ruest on February 12, 2010 at 2:24 pm

I don’t have to tell you that digital photography is now apart of our cultural pastime. From cell phone pics to point-and-shoot cameras to entry level digital SLR – everyone is getting in on capturing memories and sharing them online with friends and family. If the photo was shot not using a cell phone, then the only real inconvenience people now face is how to quickly and easily transfer their photos to their computer and online. This is where Eye-Fi has stepped in. Founded in 2005 and located in Mountain View, California, this relatively new company designs and produces SD and SDHC memory cards with built-in Wi-Fi capabilities; thus, making it possible for people to wirelessly transfer their photos either to their computer or upload online to social networks like Facebook and sites like MobileMe, Flickr or Picasa.

Eye-Fi_Pro-X2

And now comes their new product, which really needs hyping – the Eye-Fi Pro X2. Introduced at last year’s CES and seen this week at the Macworld Expo – this must-have memory card is almost upon us. The Eye-Fi Pro X2 allows for high performance shooting with 8GB of Class 6 read and write speeds (i.e., super fast transfers) with a built-in 802.n wireless transmitter, giving you the ability to take your RAW, JPEG, and even videos to sites like YouTube and wirelessly send them to your computer (Ad Hoc) or online.

To top things off, the Eye-Fi Pro X2 also incorporates Geotagging capabilities. Which means if you don’t have a digital camera with this built-in GPS feature or one of those add-ons, then having the Eye-Fi Pro X2 gives any digital camera you use the ability to mark your photos with location metadata. This comes in handy, especially for those using programs like iPhoto or Aperture 3 that show the location of your photos on an actual map, which can then be incorporated into a photo album or shared through geoblogging.

The Eye-Fi Pro X2 is now available for pre order online through Eye-Fi or Amazon and retails for $149.99. Most likely it will also be found at such local stores as Walmart and Best Buy. Check back here for a full review once the product is released.